About

Roman Prokashev

I help technical companies build marketing functions that create measurable growth, stronger market position, and better revenue outcomes.

My work sits between strategy, execution, and organizational design. I define where marketing should create business impact, build the systems that make it happen, and connect teams, channels, data, workflows, and decision-making around clear commercial goals.

I am especially useful for companies that have strong products, technical audiences, and growing complexity: where marketing needs to become more than campaigns, channels, or isolated tactics.

Services

What I build

Revenue-generating marketing functions

I design marketing systems that connect audience strategy, positioning, demand generation, website growth, lifecycle, analytics, and sales alignment into one operating model.

The goal is not more marketing activity. The goal is a function that knows where growth comes from, how to prioritize investment, how to measure quality, and how to scale what works.

Growth strategy and operating model

I help companies clarify target audiences, channel roles, budget logic, funnel priorities, decision principles, and team responsibilities.

This includes deciding what marketing should own, what it should stop doing, where it should invest, and how it should work with product, sales, analytics, engineering, design, and leadership.

Demand generation and pipeline growth

I build B2B demand generation systems around clear audience needs, strong content assets, paid and organic distribution, lifecycle flows, and pipeline-focused measurement.

I care less about lead volume in isolation and more about whether marketing creates qualified demand, useful sales conversations, and measurable business value.

Website, conversion, and digital growth

I use websites as growth systems, not static brand pages.

That means improving navigation, homepage strategy, landing pages, product journeys, experimentation, conversion diagnostics, and the connection between user behavior and commercial outcomes.

Measurement and decision quality

I build marketing measurement that goes beyond traffic, clicks, and shallow conversions.

The goal is to connect marketing data with CRM, product, sales, finance, and internal systems so teams can understand quality, revenue contribution, and where to make better decisions.

AI-enabled operations, automation, and workflows

I also design practical systems that make marketing teams faster and more effective.

This can include AI-assisted workflows, custom automations, reporting tools, content production systems, campaign operations, lead routing improvements, and lightweight internal tools tailored to a specific business problem.

I do not see automation as a replacement for marketing strategy. I see it as part of building a stronger marketing function: fewer manual processes, faster decisions, better data flow, and more scalable execution.

Organic growth and technical audience acquisition

I work on organic growth systems for technical companies, including SEO, content operations, topic authority, and technical audience acquisition.

For companies in developer tools, SaaS, and deep tech, organic visibility is not just a content channel. It is a strategic growth layer that supports brand, demand, trust, and long-term market position.

Approach

How I work

I take ownership of outcomes, not tasks.

I combine strategic judgment with enough execution depth to know what is real, what is noise, and what will actually move the business.

I work well with senior leadership because I can translate marketing into business trade-offs: impact, risk, investment, speed, and organizational complexity. I also work well with specialist teams because I understand the operating detail underneath: channels, analytics, content, product journeys, experimentation, workflows, and execution constraints.

My default mode is clear priorities, fast decisions, measurable learning, and high standards. I prefer practical strategy over abstract decks, and I prefer focused execution over disconnected activity.

Fit

Where I am most relevant

I am most relevant for technical companies that need to:

build or redesign a marketing function
connect brand, demand, product growth, and revenue
improve marketing’s credibility with leadership and sales
market to developers, engineers, technical buyers, or software audiences
move from channel execution to integrated growth systems
improve marketing operations, automation, workflows, and decision-making
create better measurement and revenue visibility
scale marketing without losing strategic focus

Contact

Get in touch

I work selectively with companies where marketing has the potential to become a real growth function, not just a support team.

If that sounds relevant, send a short note about the company, the stage you are in, and the marketing problem you are trying to solve.